Joop! B-side
- Year
- 2013
- Category
- Fragrance Packaging
- Client
- JOOP! (IFF competition)
- Material
- Textured Anodised Aluminium, Glass
Joop/IFF approached RCA to propose new type of fragrance package design for male, can be launching in 2017. Taehun Ko participated those proposal competition with a new concept and package “Joop B-side”. The German fashion brand, Joop pursues strength, expressive, eccentricity and narcissism as their identity. Joop B-side is designed to express the extreme contrast of man's both side of life, smart and seductive. Its design presents it with two materials that are layered differently. Fine glass surface intends to be smart, and rough copper plated metal surface expresses wildness that men imagine to deviate from boredom of normal life.